Plancraft is a software that helps trade businesses and craftsmen digitize administrative tasks, including creating quotes, invoicing, time tracking, and project management.
VC-backed startup plancraft boosts CR by 20% with magier
Every day, thousands of craftsmen face a tedious reality: they're buried in paperwork and can’t focus on their true passion – the craft itself. This is where plancraft's story begins. Offering invoicing and project management software, plancraft has helped 20,000+ European craftsmen streamline their back-office work with digital solutions. Their vision of transforming the trades industry attracted €20 million in funding from top investors. But as they grew into one of Europe's leading VC-backed startups, plancraft faced an ironic challenge: their own website had fallen behind. A basic refresh wasn’t going to cut it. Plancraft needed a site that didn’t just tell their story but sold it. So, they teamed up with magier.
“As a VC-backed startup growing fast, we didn’t have time for a six-month project. We needed someone fast, and magier proved they could deliver. Their Webflow expertise and past work impressed us, and in the end, we were super happy with the outcome.”
The Challenge
Plancraft’s website was stuck in its early startup phase – outdated visuals, not a lot of social proof, and a structure that wasn’t built for growth.
Although the company was expanding fast across Europe, their website couldn’t keep up:
- Content depth was lacking – it didn’t properly showcase all 14 product features and 8 key trades.
- Scaling was an issue – they needed a multilingual setup to support expansion beyond Germany.
- Speed was crucial – as a VC-backed startup, they didn’t have six months to wait around for results.
They needed a fast, full-scale redesign that would make their site a true conversion engine.
“Magier is fast, bold, and innovative. I would totally recommend them.”
What magier did
Our team took on the challenge and delivered a completely overhauled site and branding – in just four months.
With our project manager, web designer, illustrator, and web developer working seamlessly together, our team ensured that both the design and technical setup met the highest standards.
Here’s what we accomplished:
- A New Website Foundation: Built a structured, scalable Webflow setup and wireframes to support Plancraft’s rapid growth.
- Landing Page Design: We started by designing a new main page that would set the direction for the whole website and align with plancraft’s current services.
- 25 Individual Pages: Expanded the site with 15+ feature pages, client success stories, and more.
- 50+ Custom Illustrations: Created unique visuals tailored to the trades plancraft serves, now used across all marketing channels, both digital and print.
- 10 Motion Design Videos: To explain the whole scope of what plancraft does and the value it provides, we added 10 custom motion design videos.
- 100 Product Mockups: Designed feature-specific mockups to help users visualize the software in action.
- Webflow Consulting: Set up a flexible CMS structure to scale to hundreds of pages and multiple languages.
- Seamless Multilingual Transition: Migrated the website from German-only to a fully scalable, multilingual experience.
- Technical SEO & Domain Migration: Ensured rankings remained stable during the full website overhaul.
“Magier was always on the project together with us—we felt like they were part of our team. I’ve never seen that in other agencies.”
The Results
The plancraft team loved the effective processes and collaboration with magier throughout the entire project. It truly paid off, as the new website not only demonstrates the company’s strength but also drives actual conversions:
- The redesigned site led to a 20% increase in conversion rates, turning more visitors into customers and making the website a true driver of growth.
- Within just 30 days of launching, the improved performance had already paid for the entire project, proving its immediate impact.
- The user engagement and time on page also increased by 25%, in addition to improved SEO rankings.
- Positive feedback from customers and stakeholders on the new website’s depth and design.
By combining sharp design with deep Webflow expertise, magier created a high-performing website that reflects Plancraft’s success and growth, and fuels their next stage of growth.
