Gain Kitchen is a health-conscious food brand specializing in high-protein, sugar-free peanut spreads made from natural ingredients.
How Gain Kitchen Transformed Its Brand & Online Shop in Just 6 Weeks
Inspired by her personal well-being journey and dietary awareness, Medea started her health-conscious food business, Gain Kitchen, in 2023. She had no trouble developing her dream product line by herself – Germany’s first sugar-free, high-protein peanut butter featuring various flavors. However, the rather basic online shop wasn’t building trust or converting visitors into buyers.
With just six weeks before a major trade fair, Gain Kitchen needed a brand identity that felt premium, a shop that actually converted, and a brand story that resonated with health-conscious customers. That’s when the founder reached out to magier for help.
“Magier was competent, fast, and full of positive vibes.”
The challenge
Medea’s passion for the products and business was clear – but when it came to branding and the website, she needed help. The products are delicious, the nutritional profile impressive, and the brand’s ethos of joy and health was very compelling. But none of this translated into Gain Kitchen’s original online store.
No cohesive branding – The visuals didn’t capture the product’s unique appeal.
Low conversion potential – No trust-building elements or customer journey optimization.
High stakes, short timeline – Only six weeks before a key trade fair.
“I knew what I wanted in the end – but I didn’t know how to get there.”
What magier did
Despite the tight schedule, magier overhauled Gain Kitchen’s branding, website, and customer experience with a structured, high-speed process.
Branding & Visual Identity
We refined the brand color palette, boosting emotional appeal and trust. And created 150+ unique brand assets – including custom icons, illustrations, and product imagery.
Of course, we also designed premium packaging elements for a polished, cohesive look. Lastly, we created custom product bundles & nutrition guides & recipe flyers (digital & print) highlighting Gain Kitchen’s USPs to increase customer engagement.
Website Redesign
We redesigned the full online shop with the customer journey in mind. The goal was to make shopping intuitive and enjoyable while increasing conversion rates.
Flexible & Adaptive Execution
- Integrated print & digital assets, making the brand shine across all touchpoints.
- Adapted quickly when new challenges arose – without slowing down the project.
“Magier gave us suggestions, solutions, and a chance to rethink what we really want.”
The results
By the time Gain Kitchen launched its new online store, it looked and felt like an established, premium brand.
Massive Brand Perception Shift – Eurowings even contacted them, assuming they were a much larger brand.
Trust & Conversions – A cohesive, high-end design across channels and touchpoints makes customers feel confident in their purchase.
Customer Engagement – Features like bundles, recipe guides, comparisons, and thoughtful design created a more engaging shopping experience.
Seamless Trade Fair Debut – The relaunch happened right on time, creating buzz and credibility during the fair.
And in that, it’s safe to say: mission accomplished! This project was was all about creating a brand customers love and trust.
And in just six weeks, Gain Kitchen went from a simple homemade product to a sleek, high-performing DTC brand.
Ready to make your brand unforgettable? Let’s make it happen.
