Bachgold’s Branding Makeover with magier

Jerome and Laurenz, the founders of Bachgold, are passionate about making outdoor adventures better. Their game-changing product – the world’s first self-press water filter with hollow fiber technology – is a must-have for every nature lover. But while the product was revolutionary, the branding didn’t resonate quite as well with their target audience.

They came to us to give their branding an update, with one goal in mind: make Bachgold’s identity as innovative and exciting as their product. That meant redesigning their branding, packaging, and e-commerce presence to truly connect and captivate outdoor enthusiasts and set the brand apart in a crowded market.

Revamping the Foundation

Bachgold’s founders felt their brand wasn’t reaching its full potential. While they had a solid foundation, it wasn’t connecting with their audience the way they’d hoped. Our first step? Start fresh, refining what worked and rebuilding what didn’t to create a brand that truly resonates.

fter reviewing their branding questionnaire and collaborating with their team, we got straight to work. From moodboards to a fully refined visual identity, our branding experts created a brand identity that brought Bachgold’s adventurous spirit to life. By updating their color palette, typography, and design elements, we created a brand that inspires trust and connects deeply with their audience.

Packaging & Content That Converts

Next, we turned to the packaging.

Outdoor products need to stand out on the shelves, and Bachgold’s old design wasn’t cutting it. We created sleek, story-driven packaging that not only grabs attention but communicates the product’s innovative features at a glance.

We also extended the new identity across their digital touchpoints. For their Amazon store, we designed informative infographics and bold, conversion-focused ads to strengthen their presence and drive sales. On social media, we created engaging Instagram story templates to maintain consistency across channels. Finally, our presentation experts designed a versatile presentation template, giving their team the tools to deliver impactful external and internal pitches & presentations with confidence.

Tangible Impact

The impact of Bachgold’s refreshed branding is already showing results:

• Amazon performance skyrocketed, with a 25% boost in conversions, thanks to visuals that answered questions before customers could ask them.
• Social media engagement increased, with templates that cut content creation time in half while still connecting with their audience.
• Internal alignment improved, thanks to a presentation template that made every pitch polished and impactful, from investor meetings to product showcases.

The results

With their new branding in place, Bachgold’s transformation was nothing short of remarkable. The refreshed visual identity now flows through every aspect of their business – from sleek packaging and engaging social media content to a polished e-commerce presence that drives conversions.

On Amazon, the updated visuals, including process infographics and conversion-driven ads, helped boost their product’s visibility and appeal. And the social media templates ensured consistent, on-brand communication across all channels.

The result? A cohesive, trust-inducing brand that not only stands out in the outdoor market but also resonates deeply with their audience. Bachgold is now equipped to capture the attention of outdoor enthusiasts and solidify its position as a leader in innovative, adventure-ready products.

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