PouncerAI is a Chrome extension that provides freelancers on Upwork with proposal templates, job alerts, and application formatting.
AI freelancer startup PouncerAI partners with magier to up their design game
Finding freelance work is tough – PouncerAI makes it easier. The Texas-based SaaS startup helps freelancers on Upwork land more jobs with real-time alerts, customizable proposal templates, and smart formatting tools – all packed into a simple Chrome extension. But while PouncerAI was helping freelancers stand out, their own brand needed a more polished, cohesive look. Instead of juggling multiple freelance designers, they teamed up with magier to make sure their product, website, and marketing materials always felt unified, professional, and on-brand – no matter the touchpoint.
"Magier has been instrumental to the core of what we’re building as a SaaS company. Now, whenever we have design requests, I know we have a team to work with that truly understands our product and our brand, with aligned expectations and institutional knowledge."
The challenge
PouncerAI needed great design to match their great SaaS product – but hiring freelancers on Upwork and Fiverr quickly became a headache. Every designer brought a different style, which meant inconsistent branding across the product, website, and marketing materials. Worse, designs that looked nice didn’t always work well – usability was an afterthought.
"Like most startups, we were hiring people on Upwork and Fiverr, getting pieces and parts done, but there was no cohesive branding behind it. We needed quality, consistent design but couldn't hire full-time designers. That's when we found magier as the perfect solution"
With no full-time design team and a fast-moving SaaS product, PouncerAI needed a long-term partner who could deliver consistent, high-quality design without endless back-and-forth revisions.
That’s where magier came in.
"What really struck us was the clean design magier is known for—not trying to make things more complicated, but more usable. Their focus on the usability that goes with design was exactly what we were looking for."
What magier did
During the long-term partnership, magier provided PouncerAI with a team of experts in design and Webflow development to focus on product design, website redo, and marketing design - all with the goal of presenting a consistent branding. Throughout the collaboration, our team made sure to prioritize tasks that were the most essential and time-sensitive for speedy execution that could align with PouncerAI’s product development and company growth.
Here’s how magier helped PouncerAI overcome their design challenges:
Improved UI design
Before working with magier, PouncerAI’s UI of the product interface did the job – but didn’t feel seamless. The navigation was clunky, and the overall design lacked the polish users expect from top-tier SaaS products. Some elements looked nice but weren’t actually intuitive, making the experience frustrating.
With magier, they got more than good-looking designs – we refined the entire interface to be cleaner, smoother, and easier to navigate, making sure the design worked just as well as it looked.
Website & Webflow development
Their original website wasn’t optimized for conversions, and every update required extra develop work, slowing them down.
So, we built a flexible Webflow site with an easy-to-use CMS, so their team can update content instantly – without waiting on developers.
Consistent branding & marketing design
Before working with magier, PouncerAI’s Social ads, landing pages, and other types of design work all had a slightly different look and feel, making the brand seem disconnected.We gave everything a consistent, polished identity – from ads to pitch decks – so PouncerAI looks as professional as the freelancers they help:
- Pitch deck design: Drawing from our deep understanding of the product and brand, we created PouncerAI's fundraising pitch deck..
- Landing page design: We created multiple landing pages that maintained consistency across all touchpoints.
- Social media ads: We designed various social media ads that boosted conversions and brand visibility.
"Throughout the year, we've really found that there's no limitation to magier for both their design and Webflow capabilities."
The results
Before magier, the designs felt all over the place. Different styles, clunky user experience, and a brand that weren’t cohesive. Now, everything feels like it belongs together. No more mismatched visuals, no more second-guessing – but a brand that looks as sharp as the product itself.
With magier as their design partner, PouncerAI didn’t just fix their branding issue – they built a foundation for growth. Over 100 design tasks later, their product, website, and marketing finally feel like they belong together. And with a trusted team that understands their brand inside out, they can scale without worrying about design slowing them down.
“Working with magier has been a game changer – the best decision we made in the past year. If you’re a startup on tight budget like us, choosing magier will get you bang for your buck. Every dollar you spend is astronomically worth it.”
