Marketing OKR Examples
Looking for inspiration for your next marketing OKRs (Objectives and Key Results)?We asked the most successful companies and collected the best examples for you.
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Objective
Optimize our email marketing
Key Results
80% increase in webinar registrations through targeted email marketing
Increase e-book downloads through an email campaign by 20%
Design 8 new email templates
Email
Objective
We will become the leading brand in our category
Key Results
Increase market share from 20% to 35%
Improve Top of Mind Awareness (TOMA) in surveys from 45% to 60%
Increase Share of Voice (SOV) from 35% to 60%
Brand
Objective
Improve our Google Ads campaigns in the UK market
Key Results
Conduct 8 Google Ads campaigns for 4 different target groups in the UK
Increase the number of paid visitors in the UK from 900 to 2400 per month
Increase the CTR of ads from 1.2% to 2%
Paid
Objective
Improve employee engagement and retention in the marketing department
Key Results
Increase employee engagement survey results by 9%
Reduce employee turnover rate by 10% through proactive talent management initiatives
Improve employee NPS by 20% through a comprehensive onboarding program
Team
Objective
Improve tracking & analytics
Key Results
Increase the number of tracked events from 20 to 100
Ensure Google Ads tracking is properly set up on all websites
Create reports for 3 teams
Other
Objective
Improve community management to promote positive word-of-mouth
Key Results
Increase the # of customer referrals from 4% to 13%
Expand the newsletter contact base from 1100 to 3900 readers
Partners
Objective
Take our blog to the next level
Key Results
Publish 12 blog posts
Increase the number of readers who read 2 or more blog articles from 200 to 400
Increase Medium subscribers from 2,900 to 4,800
Content
Objective
Encourage our users to invite team members to their accounts more quickly
Key Results
Increase the number of admins who invite at least 3 team members in the first week from 10% to 15%
Increase the number of admins by 20% who set up SSO as the preferred login method
Increase the views of the "Getting Started" page by new admins from 35% to 65%
Product
Objective
Maximize our product-oriented growth
Key Results
Increase organic sign-ups from 90 to 250 per week
Increase package upgraders by 20%
Increase the number of users invited over the product from 80 to 150
Growth
Objective
Optimize product communication
Key Results
Compile and send 2 product newsletters to customers
Write 5 blog articles about new product features
Achieve a click-through rate of 6% for the newsletter
Product
We don’t have any marketing okr examples in this category.
